In 1972, several major events shaped history: Don McLean’s iconic song “American Pie” topped the charts, Richard Nixon held the presidency amid the Watergate Scandal, NASA’s Space Shuttle program took off, and Bob Barker, the charming host of The Price is Right, was giving away brand new cars worth less than $4000.
Barker became synonymous with The Price is Right, captivating audiences for 35 years. This year, he celebrates a remarkable milestone—his 100th birthday.
Bob Barker’s Early Life and Career
Bob Barker’s story began on an Indian reservation in South Dakota. During his service in the United States Navy Reserve as a fighter pilot in World War II, he met his high school sweetheart, Dorothy Jo Gideon, at an Ella Fitzgerald concert. They married in 1945, and Barker later pursued a degree in economics.
His journey to fame began in Los Angeles, where he hosted a radio show. Game show producer Ralph Edwards, searching for a new host for Truth or Consequences, took notice of Barker. From 1956 to 1975, he entertained audiences on the show, gaining widespread recognition. In 1967, he also began hosting the Miss Universe and Miss USA pageants, but it was in 1972 when he joined The Price is Right that both he and the show became cultural phenomena.
A Long-Lasting Legacy
The Price is Right holds the title of the longest-running game show in history, and Barker, who became an executive producer in 1988, earned 14 Daytime Emmy Awards for Outstanding Game Show Host, as well as four Emmys for his work as an executive producer.
Partnerships and Philanthropy
Barker credited his late wife, Dorothy Jo Gideon, for much of his success, saying she gave him the confidence to pursue his dreams. Gideon passed away in 1981 after battling lung cancer. Barker later found love again with Nancy Burnet, his partner of 40 years. Burnet believes Barker’s excellent health is due in part to his limited use of medication and long-time vegetarian diet. Despite turning 99, Barker only takes one prescription for his thyroid.
Throughout his career, Barker remained an enthusiastic and beloved figure. He made many guest appearances, including a memorable visit to The Price is Right on his 90th birthday. His energy and passion were key to the show’s enduring popularity.
Advocacy for Animal Rights
Barker’s impact extends beyond his career in entertainment. Inspired by his late wife, who was ahead of her time in advocating for ethical choices, Barker became a strong advocate for animal rights. Through his DJ&T Foundation—named in honor of his wife and mother—he has supported numerous animal rights causes, donating millions of dollars to establish animal-rights curricula at prestigious law schools, including Harvard, Columbia, and Northwestern.
Barker and his partner, Nancy Burnet, who he met at an animal adoption event in 1983, have worked together to fight against animal entertainment and raise awareness about animal mistreatment.
A Century of Impact
Bob Barker’s incredible journey spans nearly a century, filled with accomplishments and a lasting legacy. His contributions as both an entertainer and an animal rights advocate are unparalleled. As he celebrates his 100th birthday, we honor a compassionate, dedicated individual who has used his celebrity to improve the lives of countless animals.