One of the most startling events in New York City on Saturday was a contest held to find a possible look-alike of the suspect accused of the cold-blooded murder of UnitedHealthcare CEO Brian Thompson earlier this week. The event attracted a significant crowd, generating a mix of astonishment and excitement online, reflecting the controversial attention surrounding the case.

Participants gathered at Washington Square Park dressed in outfits resembling what the still-at-large suspect was reportedly wearing during the shooting outside Thompson’s hotel. Some attendees even wore clothing featuring the words “Deny, Defend, Depose,” the same phrases inscribed on the bullet casings used in the murder.

Although the event was widely criticized for its tastelessness and insensitivity, it wasn’t entirely surprising, given the public backlash against insurance companies and the shocking level of praise the killing has received in certain circles.

A report by TMZ on Saturday revealed that online sleuths believe they’ve identified the shooter’s jacket, which has since become a macabre hit, flying off store shelves. Meanwhile, NYPD Chief of Detectives Joseph Kenny disclosed on Friday that investigators are exploring the possibility that the shooter used a veterinarian pistol, a robust firearm typically used on farms, though the weapon itself has not been recovered.

Authorities did find a backpack in Central Park believed to be connected to the suspect. TMZ suggested the bag appears to be an Everyday Backpack by Peak Designs, a product often favored by professional photographers but also suitable for casual use.